Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.
Over the past few years, a new methodology for launching companies, called the “lean start-up,” has begun to replace the old regimen. Instead of executing business plans, operating in stealth mode, and releasing fully functional prototypes, young ventures are testing hypotheses, gathering early and frequent customer feedback, and showing “minimum viable products” to prospects. This new process recognizes that searching for a business model (which is the primary task facing a start-up) is entirely different from executing against that model (which is what established firms do).
The Lean Startup provides an iterative approach to creating and managing startups and get a desired product to customers’ hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.
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