The world’s smartest companies
use new and appropriate tools
to drive change
Business Model Canvas and Design Thinking
“The challenge where I have used the canvas was about innovating a new learning solution. At the beginning of the design cycle, the canvas helped to describe the actual learning solution (e.g. traditional class room trainings) as a kind of granular business model and put it into the context of actual trends.” – Thomas Eckert
Lean Startup meets Design Thinking
Google for Entrepreneurs teamed up with Virgin Unite to host a not-to-miss conversation featuring 3 extraordinary leaders in business and product design. Moderated by Kaili Emmrich of Google for Entrepreneurs, the Hangout featured Eric Ries (The Lean Startup), Tim Brown, (CEO of IDEO), and Google Ventures Design Partner Jake Knapp.
Value Proposition Canvas for Service Design
“The canvas was used to design, test and deliver an internal document processing service to the employees. It helped us to systematically understand the workflow (Jobs-to-be-done) and create a service that perfectly match their needs. We didn’t spend time with ideas that don’t work and tested the most important hypotheses and assumptions to avoid the risk of failure.” – Stefan Boettinger
Explore tools and resources that are practical and easy to use, as well as methods and processes that can be implemented immediately.
