Value Proposition Canvas

Value Proposition Canvas

(Includes VAT)

5.00 out of 5
2 Reviews

The Value Proposition Canvas makes explicit how you are creating value for your customers. It helps you to design products and services your customers want. It is like a plug-in tool to the Business Model Canvas.

Whether you're working to improve your value proposition, or to invent a new one for a specific customer segment, the high-quality visual tool will help you:

  • Get a clear understanding of your customer jobs, pains, and gains
  • Get people from different teams working together
  • Test assumptions about customers and marketing priorities
  • Rapidly define copywriting and brand messages for campaigns
  • Make mistakes here, save money in the real world
  • Create a solid basis for your business model

Save yourself the time and money it would cost to craft a value proposition template by your own. This one is ready-to-use and comes with a video tutorial and example on how to start with the canvas. 7-day money back guarantee included. No matter the reason.

The Value Proposition Canvas is Copyright Strategyzer AG and is not to be modified or used in software or other commercial products.


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  1. Nakayama Ichiro (verified owner)

    Great tool – we projected the canvas on the wall to work together on our value proposition. Specific examples appreciated.

    P.S. No waste due to “digital” sticky notes. Thumbs up.

  2. Joe Highsmith (verified owner)

    I downloaded the PowerPoint version which was very easy to use!

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